Charlie King, director of instruction at the Reynolds Golf Academy, Reynolds Plantation, and Top 100 Instructor, is featured in the fall issue of Linger Longer magazine in an article titled “The King of New Media.”

King is being recognized for his keen ability to use social media and online communications to generate business for the golf academy.

“Every customer you are trying to reach is online sometime during the day,” King said. “The question becomes, ‘Are you making it easy for them to find you?’ The answer better be, ‘Yes.’”

King launched his online marketing strategy in 2008, and has seen encouraging results. At the onset, his Web traffic increased over 500 percent in six months. He also writes a blog that has over 550 subscribers, and climbing.

“We are positioned to really get our message out there, for a person to find the information they need when they make a decision on a golf school,” added King.

A 17-year member of the PGA of America, King has been a featured guest instructor on The Golf Channel’s Academy Live show and has appeared on numerous radio and television shows. Originally from Tennessee, King attended Tennessee Tech University, where he earned a marketing degree.

Programs at the Reynolds Golf Academy include individual golf lessons, corporate golf outings, the New Rules Golf Schools which include the cutting-edge Essentials of Golf™ Total Game Improvement Golf School and the “Red Zone” Short Game Golf School, based on King’s book, “Golf’s Red Zone Challenge.” Students enjoy full access to an expansive driving range, four indoor hitting bays, a 600 square- foot putting studio, two fully-enclosed full-swing studios, as well as dining and classroom facilities.

The Reynolds Golf Academy is a state-of-the-art golf learning center inspired by the rich and varied golf traditions of Atlanta and the legendary heritage of Augusta — both only an hour’s drive away. Adjacent to Rees Jones’ much-lauded Oconee Course and the AAA Five Diamond Award-winning Ritz-Carlton Lodge, Reynolds Plantation, the Reynolds Golf Academy welcomes students to the 16-acre, 6,550 square foot campus that frames a flexible and creative academy adaptable to golfers at all levels.

To learn more about Charlie King and the Reynolds Golf Academy, visit on the web at www.ReynoldsGolfAcademy.com or through Facebook , LinkedIn and YouTube .

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