Arthur Brisbane (Dec. 12, 1864 – Dec. 25, 1936) was one of the best known American newspaper editors of the 20th century as well as a real estate investor. He was also a speech writer, orator and public relations professional.
According to marketing industry influencer Krista Neher, the human brain can process images up to 60,000 times faster than words. They say that you don't get a second chance to make a first impression.
So, what does this have to do with selling your home?
In today’s market, we find that people use the internet to start their home search. When listing your home professional pictures are what the public is demanding. They want to see several pictures of the home to determine if they want to visit. Years ago, the public did not have a tour of the homes, so people were getting more people through their homes. If a Realtor is using a professional photographer and no one is visiting your home, it may be the home does not meet the buyers requirements, the price may not be competitive or the house maybe too dated and many do not want to tackle remodeling.
The following information is provided by the Center for REALTOR® Development (CRD).
It might seem obvious — or go without saying — that good photography and videography are critical to attracting buyers.
But when you dig into the numbers, just how much of an impact good visuals make are shocking. Check out some of these stats:
- Homes with high quality photography sell 32 percent faster.
- Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
- For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.
As time goes on, and equipment and tools become better and more sophisticated, online platforms become more robust and augmented reality (AR) and virtual reality (VR) expand into our industry — skills with visual tools will only become increasingly important over time.
In its resource reference document for members on the topic, the National Association of REALTORS® (NAR) points out that 87 percent of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR® websites, according to the 2018 NAR Profile of Home Buyers & Sellers. Digital photography and virtual tours allow REALTORS® to serve their clients like never before. Digital images can quickly and professionally showcase a listing, and today’s technologically savvy clients appreciate the convenience of a virtual tour for both long distance and local moves.
We cannot express enough, that introducing your home to the public through
Professional pictures will bring more buyers.
THOUGHT FOR THE DAY: A bad picture never gets better. Tear it up.